Customer Relationship Management or CRM is one effective theory that is used by most BPO and call center organizations. The CRM as an essential tool plays a significant role in managing and also administering the vendors, partners, customers and the stakeholders as effectively as possible. In this article, you will come across the important features of the CRM helping out business process outsourcing companies to function.

Customer relationship management or CRM is comprised of three significant features. These three important features include collaborative CRM, operational CRM and lastly the analytical CRM. The first feature, or collaborative CRM, is in straight line to communicate directly with the customers without the inclusion of the service or sales representatives.

The second feature or the analytical CRM is there to investigate the customer data for a huge range of functions and reasons. On the other hand, the operational CRM especially deals with offering a comprehensive front office support to marketing, sales and the other similar services.

Customer communication is added and recorded to the contact history catalog of the customers. With the help of such software, customer database can be effortlessly retrieved for the future reference. One of the biggest advantages about managing and continuing with the contact history will be that the customers will be able to easily contact with the service personnel. Without repeating any of the previous information or communication, these software features will help to carry forward diverse business functions.

With a range of important features at place, the CRM software is commonly used in the BPO and call center firms. These software features are effectively used for supporting call center employees. Direct communication can be effectively carried out by means of the collaborative CRM.

The collaborative CRM includes feedback from consumers and reporting of the issues. Now the customer interaction can be essentially carried out through a great variation of channels. Some of these channels include SMS, phone, e-mail and others. The main aim behind the use of the collaborative CRM in a BPO firm will be able to reduce the company costs and also to improve the services offered.

The analytical CRM finds out multiple uses like taking all types of managerial decisions, predicting the future trends, executing and planning out the marketing campaigns, analyzing the customer behavior and many more.

Operational CRM is another feature which is primarily concerned with the automating of the customer processes and offering appropriate support to such services. With the growing use of such software features in the BPO and call center firms, it can be rightly said that CRM is not one mere technology. With the growing use of it, this software is used for a variety of causes to help businesses to function in the precise way possible.

CRM can be described as an innovation that plays a crucial role towards handling the targeted customers efficiently and effectively. Top management officials at any BPO firm should always consider CRM as a complete plan. This is the tool that includes the potential to increase the advantages for any respective business organization.

This content was originally published here.

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